Youtube niche — a fertile market that creators want to make money on youtube
What are Youtube niches?
To begin with, a Niche (or niche market) is understood as a small segment of a market or a market void with the goal of consisting of a particular group of customers.
In economics in general, businesses choosing niche markets means focusing their efforts on most small markets, not competing for market share in large markets, as a result going in the direction of business according to market demand.
For instance, women’s fashion is a huge market. In this market, women’s business fashion brands are the smaller ones and the vintage women’s business fashion brands will be a small niche in this market.
Products, features, and benefits are designed to meet the very specific needs of a small group of target customers.
That being said, on Youtube, if you want your video creation process to be successful, it’s important to decide clearly from the outset what your channel’s purpose is.
The importance of choosing the right Youtube niches
The right niche is very important due to the fact that it directly affects the development of YouTube channels.
Having a consistent niche makes your channel more engaged with people who have discovered your great content and want to see more relevant videos. If you do not focus clearly on your YouTube channel, it will be confusing, boring and your subscribers may leave your channel later.
Thus, you can not upload random theme videos and hope for good luck. Every video should have a clear purpose content otherwise your channel will be hard to grow and your videos will be buried in a content-saturated community.
Moreover, defining a specific topic for a channel is a way for Youtube to run ads on channels with relevant content, in addition to ensuring content safety for the audience. For example, Youtube has completely blocked ads on kid-focused channels, or on culinary channels, you will almost never see ads for games on it.
You have to choose a subject and become an expert in that topic to do so, your reputation can be spread widely, there will be more audiences and the channel will grow faster.
Here are a few very popular and potentially profitable niches that you can refer to.
Kid-focused Youtube channel
Children are considered the ‘gold mine’ of kid content creators, because this age group has a lot of free time to go online and every family has their own computer, smartphone … so it is very easy for them to access Youtube. Moreover, this age is very curious to learn, explore and easily idolize someone.
Some popular kid-focused Youtube channels: Ryan Kaji (28,9 million subscribers), Vlad and Niki (63,7 million subscribers),….
Gaming channel
Basically, gaming creators record themselves while playing some games, give comments on some moments, or do livestream to interact with audiences. Besides, there are many gaming Youtube channels that have had quite an impressive growth in 2020 when producing videos about the game Among Us tips, the most popular when Covid-19 has been taking place.
Prominent gaming channels: PrestonPlayz (9,62 million subscribers), Shroud (6,72 million subscribers).
Culinary channel
If you love to cook (or even just to eat), food channels can be a great idea. Showing off recipes and showing how to use kitchen appliances and utensils is a money-making tool.
Some well-known channels can be mentioned as follows: Tasty (20,2 million subscribers), Babish Culinary Universe (8.65 million subscribers)
Educational/Tutorials/How-to/DIY
Everybody wants to learn about something new even as simple as how to tie the shoelaces in style. If you have good skills in any area, make a tutorial video to give your audience more information.
ASMR
This is a very fast growing niche on Youtube. Using soothing audio and visuals to relax viewers, ASMR Youtubers seek to create a viewer physical response to something happening on a video.
Beauty
Content types related to small niches such as makeup art, hair styling, skin care, fashion,… Some popular channels can be mentioned such as: James Charles (25,7 million subscribers), Brad Mondo (6,81 million subscribers)
Vlog — potential “Youtube niches”
This is a very special niche. Any subject-specific creator can do vlogging. Essentially, vlogging is about recording simple moments of daily activity, and creators can diversify this type of content in any way to engage viewers.
And there are so many more niches out there for you to choose, based on your personal interests, life experience, certified skilled.
How to select the best niche for a Youtube channel?
Good luck!
